033-Revisit the Archive

033-Revisit the Archive

A Different Version of an Old Song The Tragically Hip “So Hard Done By” Types of Archives Physical Journals Notebooks Audio Recordings Voicemails Old Email Address Evernote If somebody found my phone and went through all the voice memos on there, they would think I was a wacko! Do You Have An...
030-Dealing with Deadlines

030-Dealing with Deadlines

As a Content Creator you are going to deal with deadlines. In this episode I share 5 tips that I am using in my projects. Tips for Dealing with Deadlines Map out the plan Get some help Set mini goals Add accountability Be realistic Behind the Scenes Questions for You Which of these tips have helped you in the past? What tip would you add to the...
029-What is Inbound Marketing?

029-What is Inbound Marketing?

Tom Schwab “As one of the early innovators, Tom took his company from a local player in Kalamazoo, MI to a Global Leader in under 4 years using an Inbound Strategy. His success is featured as THE HubSpot case study for eCommerce.” Difference between Content Marketing and Inbound Marketing Content is to attract people. Content is one piece of Inbound Marketing. Inbound Marketing is a system to assist in awareness, consideration, and decision. Tips from Tom People don’t want to be interrupted, they want to be helped. The more you learn about a customer, the better you can serve them. Every piece of content should have a purpose. Follow up with detractors and promoters. Ask customers if you fulfilled your promise and made them happy. Stop chasing transactions and start building a brand. Personalization is important. The only experts are the ones voting with their dollars. Tools Mentioned in this Episode Inbound Marketing MailChimp Google Forms SurveyMonkey Infusionsoft ONTRAPORT Find Tom Schwab Online Goodbye Crutches Inbound for eCommerce HubSpot Tom on LinkedIn Inbound Movement Questions to Ask Yourself Who is my ideal buyer? What are their questions? What are their needs, fears, and wants? How can I treat every customer like they are the only customer? What would I do if you could spend all my time following up with a single customer? Action Steps Learn more about your customers Segment your customers Personalize for your customers Nurture your customers Serve your customers Need Help? Contact us at The Dixon...
028-Accomplish Your Goals

028-Accomplish Your Goals

5 Keys to Accomplishing Goals Pick one major goal Divide the goal into small steps Develop a consistent habit (so it feels weird when you forget) Set a deadline and make it public Get some help How Can We Help You Accomplish Your Goals?...